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Articles Tagged ‘BOGO’

B1G1 (Buy One Give One) joins businesses with charitable cause right around the globe so that every business sale makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a potent marketing ‘engine’ building your own attractiveness.

Charity ratings are something so inconsistent that highly rated charities might easily find themselves outdone in rating by unknown ones that materialize out of nowhere. Charity Water is a representative though new sample of this. The power of the online medium and ingenuity are helping brand new charities to drive their ratings sky high. A charity that may not have any rating one day might be considered as one of the top of the chart charities by the New York Times the next day and their rating would then go through the roof in no time.

Part Two of Three

As the age old adage says, health is wealth. Here we are speaking about soul’s wealth. Nutritious food is good for one’s health because body can absorb its essence – it is ditto with our life. When we espouse life in its entirety, enjoying all the impressions and sensations in it, our soul will be able to take in its ‘quintessence’, coming to terms with the core of our existence, and helping us to live our lives to the highest. Masami Sato shares the mystery of living a complete life in this excerpt from her latest book, ONE.