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Pens are small, fairly cheap but in respect to using them for gifts they don’t get disposed of till they have been fully used, giving them a life of one or two months depending on usage. Because of this versatility they are a perfect gift.

Pen manufacturers would agree that the most popular ink color these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your company each day when you add your branding or unique company features to the pen.

Amongst sales people & office workers, black ballpoints are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

Imagination is your only limit when it comes to the exterior body of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

On the pen’s body, you should first focus on company information you want to add, before thinking of the pen’s body design next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.

When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.

Good suppliers of corporate gifts should let you to buy pens in bulks you require, in addition to the design concept of the pen body and its quality aspects we discussed.

Discover how Pen can raise your marketing today. Visit us to get some great Corporate Giftideas. This and other unique content ‘marketing’ articles are available with free reprint rights.